If you want your vending machine to stand out, what can you do? A vending machine is a remarkably common sight. In order to keep navigating customers to your business, amidst this sea of different options, you must keep your vending machine looking as sharp and presentable as possible. In this post I would like to discuss several different methods to maintain your machine, as well as different add-on’s and graphics that you can purchase for your machine to make it unique, fun, and, most important of all, EYE CATCHING!
One of the most effective approaches you can take to make your vending machine really POP is to purchase different wraps to place on the outside of your machine. These are typically made of vinyl and come in a variety of designs and prices. At The Discount Vending Store we offer optional healthy or traditional vending machine wraps that can be added to nearly any combo vending machine purchase. The Healthy Wrap is a bright, colorful reminder to your customers that you are aware of the healthy food craze we are living in. It shows you are responding by providing vending options that are better for you than more traditional options. If you’re not focused on healthy vending or if you’re looking for something a little different, you can always check out other wraps. Vendor’s Exchange and graphicsthatpop.com (GTP) are two companies that sell graphics for vending machines. GTP also sells pre-cut graphics panels. These panels offer the added advantage of hiding any unsightly blemishes on your machine, such as scratches, dents, chipped paint, etc. You may also check with your local print shop to investigate different adhesive vinyl wraps that may be available in your own community. At The Discount Vending Store, we can now customize wraps for many of our machines so your machine can have your logo, branding, color scheme, etc on it. If you are a vendor and trying to place your machines in high traffic locations, this is a great tool to help you obtain those priced locations. Try wrapping the vending machine with your customers’ logo, colors, etc. The options are truly endless! Vinyl wraps aren’t only for driving attention to your vending machine. They also add a layer of protection to your machine. Wraps can protect it from damaging bumps and scratches. If your wrap gets worn or damaged, they are fairly easy to remove. You can then replace the wrap with a new one that you’ve designed or that better fits your location.
Another detail on your machine that will catch your customer’s eye is the lighting and display front. LED displays are available on all of our new vending machines; however, older models may not possess this feature. Lighting helps the customer see your product better. Lighting also adds a professional, modern look to your machine. Besides making your product more visible, the display-front lighting also draws attention to your machine from afar, and grabs the attention of passers-by. There are several lighting options available to you, from LED, energy-saving, and even custom lighting (if this is in your price range). I can tell you from my own experience as a vending operator that a bright, flashy display is one of the most powerful ways to attract interest and business to your vending machine.
The final and most vital weapon in your sales arsenal is cleanliness! Let’s face it, people eat with their
eyes, and a dirty, dusty, or beat-up looking machine is an eye-sore. Dust does not make your product look at all appetizing. Keeping your machine spotless inside and out shows that you are invested enough in your vending accounts to care for your machines. Also, customers can rely on your products being fresh every time if they can clearly see that the machine is regularly cleaned and re-stocked. We typically use Windex and paper towels to service the interiors and exteriors of our machines. Of course, no vending machine looks as glamorous and alluring as it does brand new from the manufacturer, and at The Discount Vending Store, we sell high-quality new machines. If you purchase a new one, your machine will arrive at your location already looking its best.
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